Autoglass Business Cookie Policy
COOKIE POLICY
This policy explains how Belron UK Limited, trading as Autoglass®, uses cookies and similar technologies on the Autoglass Business website. It applies only to www.autoglassbusiness.co.uk.
1. Scope
This policy applies to the Autoglass Business website at www.autoglassbusiness.co.uk. It does not apply to other Autoglass, Laddaw or Belron websites, which may use different technologies and have their own cookie information.
Belron UK Limited, trading as Autoglass®, is responsible for the use of cookies and similar technologies described in this policy.
2. What are cookies and similar technologies?
Cookies are small text files placed on your computer, smartphone or other device when you visit a website. They can help a website operate, remember your choices, measure how the website is used and, where you consent, support advertising and personalisation.
We may also use similar technologies, such as tags, pixels and tracking code. In this policy, references to “cookies” include these similar technologies where appropriate.
Some cookies are “session” cookies and expire when you close your browser. Others are “persistent” cookies and remain on your device for a set period or until you delete them.
3. How we use cookies
We use cookies on the Autoglass Business website to:
· operate the website securely and remember your privacy choices;
· understand website traffic and how visitors interact with pages and forms;
· measure enquiries, account-opening activity and the effectiveness of advertising campaigns;
· improve website performance and user experience; and
· show or measure advertising and, where selected, support remarketing and ad personalisation.
Essential cookies are used where they are needed to provide the website or a service you request. We ask for your consent before using non-essential cookies. Your choices are communicated to the relevant services through our consent management platform.
4. Cookie categories
The categories below mirror the categories presented in the cookie banner and preference centre for this website.
Essential
These technologies are required for the website, security and consent-management functions. They cannot be switched off through the preference centre because the website cannot provide those functions without them. They include our consent-management platform (Usercentrics) and our website security provider (Cloudflare).
Analytics
These technologies help us understand how visitors use the website so we can measure and improve its performance. They rely on your consent and are used only where you select this category.
Marketing & Ad Personalisation
These technologies are used by advertising services, including Google, Microsoft and LinkedIn, to measure campaigns, recognise visits linked to advertising and, where enabled, create or use audiences for remarketing and personalised advertising. They are used only where you select this category.
5. Cookies and services used on this website
The below describe the cookies and services identified for use on the Autoglass Business website. Some advertising cookies are created only after a visitor arrives through an advertisement, completes a relevant action or interacts with a third-party service. The live preference centre provides the current service-level information presented to visitors.
Essential
Name Usercentrics consent storage
Provider / domain autoglassbusiness.co.uk / Usercentrics
Duration Up to 1 year
Purpose Records and applies your cookie choices so the website can respect them.
Name Cloudflare
Provider / domain cloudflare.com / Cloudflare
Duration [Confirm from tested inventory]
Purpose Supports website security, bot management and protection against malicious traffic. Treated as strictly necessary, so used without consent. [Open point: confirm the specific Cloudflare cookie name(s) and duration from the tested inventory.]
Analytics
Name _ga
Provider / domain autoglassbusiness.co.uk / Google Analytics
Duration Up to 2 years
Purpose Distinguishes users for website measurement
Name _ga_60RVTGP2DY
Provider / domain autoglassbusiness.co.uk / Google Analytics 4
Duration Up to 2 years
Purpose Persists session information for the GA4 property used on this website.
Marketing & Ad Personalisation
Name _gcl_au
Provider / domain autoglassbusiness.co.uk / Google Ads
Duration 3 months
Purpose Stores and tracks conversion information.
Name _gcl_aw or GCL_AW_P
Provider / domain autoglassbusiness.co.uk / Google Ads
Duration 3 months
Purpose Stores advertising click information for conversion measurement and remarketing.
Name IDE
Provider / domain doubleclick.net / Google
Duration Up to 1 year
Purpose Supports advertising measurement, ad delivery and remarketing.
Name test_cookie
Provider / domain doubleclick.net / Google
Duration 15 minutes
Purpose Checks whether the browser allows cookies to be set.
Name NID
Provider / domain Google
Duration 183 days
Purpose Supports advertising delivery and retargeting.
Name __gads
Provider / domain Google
Duration 396 days
Purpose Supports advertising delivery and retargeting.
Name pm_sess
Provider / domain Google
Duration 30 minutes
Purpose Helps confirm that requests come from a user.
Name ANID
Provider / domain Google
Duration 396 days
Purpose Supports advertising on websites outside Google.
Name _gcl_gb
Provider / domain autoglassbusiness.co.uk / Google Ads
Duration 91 days
Purpose Registers a unique identifier for advertising and conversion measurement.
Name _uetsid
Provider / domain autoglassbusiness.co.uk / Microsoft Advertising
Duration 1 day
Purpose Links activity during a visit to Microsoft Advertising measurement.
Name _uetvid
Provider / domain autoglassbusiness.co.uk / Microsoft Advertising
Duration 2 weeks
Purpose Recognises returning visitors for Microsoft Advertising measurement and remarketing.
Name MUID
Provider / domain bing.com / Microsoft Advertising
Duration Up to 390 days
Purpose Identifies a browser for Microsoft advertising and analytics.
Name LinkedIn Insight Tag
Provider / domain linkedin.com / LinkedIn
Duration [Confirm from tested inventory]
Purpose Conversion tracking and retargeting for LinkedIn advertising. [Open point: confirm the specific LinkedIn cookie names and durations from the tested inventory.]
Important: cookie names and durations can change when service providers update their technologies. The current information available through the cookie preference centre should be checked alongside this policy.
6. Your choices
When you first visit the website, the cookie banner allows you to accept all non-essential cookies, reject them or manage your preferences by category. Essential cookies operate without your consent because they are required to provide the relevant website or consent-management function.
You can change or withdraw your consent at any time by selecting “Privacy Settings” or “Cookie Settings” on the website. Withdrawing consent does not affect processing carried out before you changed your choice.
You can also use your browser settings to block or delete cookies. Browser controls vary, and blocking essential cookies may affect the operation of the website. Browser settings do not replace the website preference centre for managing the consent choices communicated to our services.
7. Third-party services
Google, Microsoft and LinkedIn may receive information through their technologies where the relevant category is selected. Their processing may include online identifiers, device and browser information, pages visited, interactions, referral information and advertising identifiers, depending on the service and the visitor’s activity.
For further information about a provider’s processing, retention and international transfers, use the links shown in the relevant service description in the live preference centre or consult the provider’s privacy information.
8. Embedded forms and external content
Some forms or content displayed on the Autoglass Business website may be provided through an embedded service. Where an embedded service uses non-essential cookies, those technologies should be controlled by the applicable consent mechanism. If you follow a link to another website, that website’s own privacy and cookie information will apply.
9. Further information
For more information about how we use personal data, please read the Autoglass Business Privacy Policy available on the website.
If you have any questions about our use of cookies, contact us at datacompliance@belronuk.com.
10. Changes to this policy
We may update this policy when the website, our services or legal requirements change. The latest version will be published on the Autoglass Business website and will show the date of the most recent update.
Last updated: September 2026
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